Used Luxury Car Dealership Challenges Customers to Raise their Expectations
Virginia Beach, VA (PRWEB) November 11, 2006 -- AG Select Imports, a 23 year old dealership of used luxury cars, announced today its new initiative to raise the bar on consumer expectations when it comes to used car buying. The type of person who has in mind exactly what they want and refuses to settle for anything less has typically steered clear of used car purchasing because of lack of selection. "What we've done," says Harry Hindmarsh, Director of Marketing for AG Select Imports, "is to remove those barriers from the used car buying process with a series of innovative services."
What the company has done is to make it simple for used luxury car buyers to find the precise vehicle they're looking for-without having to dig through pages and pages of online classifieds. "Our luxury car buyers have better ways to spend their Saturday afternoons than digging through online ads from unknown dealerships," he said.
Instead, luxury car buyers take a proactive approach, notifying the dealership of exactly what they are looking for, down to the specific options, and let AG do the hunting. "We've got the buying connections through auction access and other dealership channels," Hindmarsh explains, "we have the ability to hand select exactly what the customer wants right from the source."
For years, used car consumers have been forced make buying decisions based on whatever happened to be available at local car lots. While the internet has made it possible to search more local auto lots in less time, the problem still remains of being pigeon-holed into choosing "the lesser of the evils."
Now customers are demanding more. Instead of scouring multiple lots looking for a particular vehicle, buyers of used luxury cars are first choosing a sound, reputable car dealership to work with and entrusting them to find their ideal vehicle. "We want customers to raise their expectations about getting exactly what they desire," says Hindmarsh. "A car is a very personal extension of an individual's personality. We enjoy helping people express themselves exactly how they envision."
AG's services aren't only available in Virginia where the dealership is located. The company has designed its program meet the needs of choosy used luxury car buyers anywhere in America. Customers can fill out a vehicle request form online, get financing online, and then have their ideal used luxury car delivered right to their front door. "We have clients all over the US," Hindmarsh says. "I think it's just as much fun for us to deliver a hand-picked luxury car to a client's doorstep across the country as it is for them to open the door and find it in their driveway."
Overall, used luxury car buying is a trend on the rise. With new technology producing more robust, longer lasting cars than ever before, a growing number of people are choosing to save their cash and buy used. With programs like those offered by AG that give customers the power to be as selective as when buying new, those who refuse to settle for anything but exactly what they want can now enjoy the financial benefits of purchasing a used luxury car.
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